Author: Samantha Routheau

A new shopping experience is spreading its wings in downtown Oconto, 1102 Main Street, as Blackbird Boutique is officially opening its doors on March 14, 2025! Owned by Amanda Derry, this charming boutique is more than just a place to shop—it’s a labor of love, community, and giving back.

A Dream Turned Reality

Amanda’s journey to boutique ownership began nearly a decade ago when Lisa, the former boutique owner, opened the shop. “When Lisa told me she was opening this store, I instantly told her to let me know if she ever needed help. I loved every moment of it—the people, the products, the conversations. It was never a ‘job’ to me, and it became a dream to one day own my own,” Amanda shares. “I just never thought it would be so soon!”

That dream has now come to life as Blackbird Boutique, a name rich in personal meaning. “My mom passed away from cancer on Mother’s Day in 2012. She loved sitting outside watching the birds, especially the crows, which she called ‘her boys.’ Since she can’t physically be here to support me, she’s here in my name and my product. My logo also features four birds, representing my four children, who have always been my biggest supporters.”

Unique Finds With a Purpose

Blackbird Boutique offers a thoughtfully curated mix of modern clothing, accessories, and unique gift items, many of which support charitable causes. “I’m keeping some of Lisa’s original styles while adding new items, including fun socks that support nonprofits like St. Jude’s, clean water initiatives, and children’s literacy programs,” Amanda explains. “Some of the coffee mugs also support cancer research, which is something close to my heart.”

Amanda is also committed to listening to her customers. “My daughter is quick to tell me what’s in style and what’s not,” she laughs. “I’ll also be taking customer feedback on new items they’d like to see in the store.”

A Boutique With Heart

The boutique’s mission extends beyond fashion—it’s about creating a joyful and welcoming space. “When I see people happy or excited, I get happy and excited for them, no matter how big or small the reason,” Amanda says.

Her long-term vision includes online ordering and curated gift baskets for special occasions. “I want to offer different pricing options for unique gifts, so there’s something for everyone.”

Chamber Support & Community Excitement

The Oconto Area Chamber of Commerce is thrilled to welcome Blackbird Boutique to the local business community. Chamber President Samantha Routheau shared her enthusiasm:

“Oconto is lucky to have passionate entrepreneurs like Amanda, who bring fresh energy to our downtown. Blackbird Boutique isn’t just another store—it’s a reflection of her heart, her journey, and her desire to give back. We encourage everyone to stop by and experience it for themselves!”

Visit Blackbird Boutique

Stop by and explore this new shopping gem starting March 14, 2025, where every purchase tells a story and supports a greater cause. Whether you’re looking for stylish apparel, a meaningful gift, or just a warm and welcoming place to browse, Blackbird Boutique is ready to welcome you with open arms.

A new neighborhood bar is open in the City of Oconto, bringing a fresh approach to community engagement, atmosphere, and hospitality. The OC Oconto, located in a newly renovated space at 126 Huron Ave, will soon welcome customers with a unique blend of tradition, modern design, and a commitment to giving back.

Lifelong entrepreneur and bar owner, Rik Richards, brings years of experience in the hospitality industry, having successfully opened and operated bars across the country. When asked what inspired the launch of The OC Oconto, the owner shared, “This particular location was a solid investment because of the attached residence and a long-term tenant. It was an opportunity to create something special while also making a lasting impact in the community.”

The name The OC Oconto is a playful nod to the town itself, embracing local pride and establishing a welcoming, familiar feel for patrons. But it’s not just the name that will make this establishment stand out—its unique features and dedication to the community will set it apart from other local bars.

“Each month, I will donate a portion of our profits to a non-profit in our community,” the owner explained. “We also want to create an interactive and friendly environment, so every customer gets a complimentary koozie with their first beer—either slim can or regular size. Our bar top is even a dry-erase surface, where bartenders will write their names along with customers’ names, making it easier for people to connect and get to know each other.”

The bar’s interior has been thoughtfully designed with character and craftsmanship. Reclaimed barnwood from across Wisconsin has been used to restore the bartop and walls, sourced from the owner’s 11-acre reclaimed wood yard—the largest in the Midwest. This rustic, welcoming aesthetic will be complemented by a selection of TVs, plenty of tables for gathering, and the only blackjack game in the area.

When it comes to drinks and dining, The OC Oconto will serve a simple yet satisfying menu. Initially, Peps DraftHaus pizza and fresh popcorn will be available, with plans to introduce a hoodless, ventless fryer system in the future. The bar will feature a mix of popular beverages, including its signature drink, “The OC”, a refreshing Orange Crush cocktail made with Dekuyper Triple Sec, orange-flavored vodka, freshly pressed orange juice, and Sprite, garnished with an orange—all for just $4 every day.

The owner envisions The OC Oconto as a casual, friendly neighborhood spot where locals can gather, unwind, and enjoy great company. “We want to be a place where everyone knows your name. Prices will be economical, and the atmosphere will ultimately be shaped by our guests.”

As for entertainment and special events, details are still being finalized. However, the owner plans to collaborate with neighboring businesses like The Yard and is considering themed nights, happy hours, and other community-focused gatherings in the future.

Stay tuned for more updates and be sure to stop by The OC Oconto to experience this one-of-a-kind addition to Oconto’s social scene!

Hours of Operation:

Wednesday: 4:00 PM – 9:00 PM
Thursday: 4:00 PM – 10:00 PM
Friday: 4:00 PM – Bar Close
Saturday: 4:00 PM – Bar Close
Sunday: 11:00 AM – 4:00 PM

Downtown Oconto has welcomed a unique addition to its retail scene with the opening of The Men’s Shop, owned by Liddy Hearley. A few months into business, the shop has already established itself as a go-to destination for high-quality men’s essentials, gifts, and more. Open Wednesday through Saturday from 10 a.m. to 5 p.m., The Men’s Shop offers a carefully curated selection tailored to the modern man’s needs.

From stylish apparel and grooming products to must-have accessories and unique gifts, The Men’s Shop provides a little bit of everything. Customers can find premium-quality shaving kits, leather wallets, colognes, socks, and even rugged yet fashionable clothing items. Whether you’re shopping for yourself or looking for the perfect gift, the store ensures a variety of options to meet every style and occasion.

Owner Liddy Hearley is thrilled with the response her shop has received from the community so far. “It has been an amazing experience launching The Men’s Shop and seeing how well it’s been received. We’re committed to providing top-quality products that not only meet everyday needs but also make great gifts. The support from our customers has been incredible, and I’m excited to continue growing and bringing in even more great finds.”

Samantha Routheau, President of the Oconto Area Chamber of Commerce, has been equally excited to see The Men’s Shop flourish. “Watching Liddy bring her vision to life has been inspiring. The Men’s Shop fills a niche in our downtown area, providing quality products that cater to a broad audience. It’s wonderful to see another local business thrive and contribute to the vibrancy of Oconto.”

As The Men’s Shop continues to grow, Liddy remains focused on keeping her inventory fresh and exciting, ensuring customers always have something new to explore. Whether you need everyday essentials or are searching for a thoughtful gift, The Men’s Shop is quickly becoming a staple in Oconto’s shopping scene. Stop in Wednesday through Saturday and see what’s in store!

The Oconto Area Chamber of Commerce is happy to announce the Spring Fling Boutique Hop, happening April 17-19, 2025! Get ready to hop around town and explore Oconto’s charming boutiques, each offering a delightful selection of unique items just in time for spring. Whether you’re on the hunt for fresh spring décor, trendy clothing, sweet treats, or something special for your pets, there’s something for everyone!

Participating boutiques will be updated soon!

Sales and special deals will be announced throughout the event on the Chamber’s Facebook page, so be sure to follow for updates and sneak peeks at exclusive offers. With a weekend full of shopping and community spirit, it’s the perfect way to kick off the season!

Samantha Routheau, President of the Oconto Area Chamber of Commerce, encourages everyone to get out and shop local. “The Spring Fling Boutique Hop is a great opportunity to support our local businesses and discover unique treasures,” Samantha shared. “These boutiques bring so much personality and charm to Oconto, and we’re excited to showcase them all during this event. It’s a wonderful way to get into the spring spirit!”

Amanda Derry, the new owner of Black Bird Boutique, is excited to be part of the event and invites shoppers to check out her new offerings. “I’m thrilled to join the Spring Fling Boutique Hop and share the fresh vibe of Black Bird Boutique with the Oconto community,” Amanda said. “We’ll have some exciting sales and new spring styles ready for you! It’s such a fantastic way to connect with other local businesses and help make Oconto a go-to shopping destination for all.”

This year’s Spring Fling Boutique Hop promises to be a fun-filled weekend of shopping, exploring, and supporting local entrepreneurs. So, mark your calendars, gather your friends, and come shop Oconto’s boutiques for all the best spring finds!

See you April 17-19 for a hopping good time in Oconto!

The Oconto County School Supply Drive Inc., now in its fifth year, stands as a shining example of the dedication and generosity of local community members who work tirelessly to ensure every child starts the school year equipped for success. This grassroots initiative has grown into a cornerstone of support for families throughout the county.

“When I was young, my mom brought me to an event where I received free school supplies, and it left a lasting positive memory,” shared Brittney Dequaine, organizer of the Oconto County School Supply Drive. “That experience inspired me to bring this idea to life in Oconto County, and it’s been incredible to see how the community has embraced this mission.”

Since its founding in 2020, the drive has distributed thousands of backpacks filled with essential supplies to students in need. The program’s reach and impact have expanded each year thanks to the strong support of local businesses, sponsors, and volunteers. In its first year, 120 backpacks were distributed. By 2023, that number had soared to over 1,475. This year, organizers anticipate breaking records again as they continue to meet the growing needs of students across the county.

“The success of this program is a testament to the incredible people in our community,” said Samantha Routheau, President of the Oconto Area Chamber of Commerce. “It’s about neighbors helping neighbors and ensuring every child has the tools they need to learn, grow, and succeed. These efforts embody the heart of Oconto County.”

The drive relies on a variety of fundraisers and events to sustain its mission, including the popular Easter torte sales, the annual Stuff the Bus campaign in June, and events at Thompson’s Brat Barn. At the recent HarvestFest on Main Street, families enjoyed games, bucket raffles, and the opportunity to support a cause that directly benefits local students.

“Our community members, sponsors, and volunteers are the backbone of this program,” said Dequaine. “Each donation, fundraiser, and backpack filled represents a collective commitment to our children’s future. Together, we’re making a lasting difference.”

As the drive enters its fifth year, it continues to expand its reach, welcoming students from across Oconto County and beyond. The iconic yellow school bus donation boxes will return to local businesses this summer, offering an easy way for the community to contribute. Monetary and supply donations can also be dropped off or mailed to American Family Insurance Kevin Hugget Agency Inc., 215 Main Street, Oconto, WI 54153.

For more information about the Oconto County School Supply Drive, becoming a sponsor, making a donation, or supporting upcoming fundraisers, visit www.ocontocountyschoolsupplydrive.org or find them on Facebook.

Date: June 28, 2025
Time: 10:00 AM to 4:00 PM
Location: City Park, Oconto (5182 County Highway N, Oconto, WI 54153)
Contact: 920-889-0060

The Wisconsin Purple Martin Association and Bird City Oconto are thrilled to co-host the 15th Annual MARTINFest in Oconto! For the first time, this beloved statewide celebration of nature and bird conservation is being hosted in the charming city of Oconto. This event promises an engaging and family-friendly experience set against the picturesque backdrop of City Park along the Bay of Green Bay.

Explore Nature Through Exciting Exhibits

Attendees will enjoy a variety of interactive booths and presentations designed to educate and inspire:

• Wisconsin Purple Martin Association: Learn about the fascinating process of bird banding, attend educational talks, and participate in a silent auction to support martin conservation.
• Bird City Oconto: Explore bird conservation efforts, pick up children’s activity bags, and discover ways to protect avian habitats.
• Lake Michigan Bird Observatory: Gain insight into the MOTUS station installed at Breakwater through a grant, and enjoy engaging activities for kids.
• Bluebird Restoration Association of Wisconsin: Attend a bluebird house demonstration and take home a birdhouse to encourage bluebird populations in your area.
• Earthaven Museum: Bring your curiosity to identify fossils and rocks with the guidance of local experts.
• Brown County Beekeepers: Learn about the vital role of bees in the ecosystem and purchase local honey.
• Wildlife Management Educator of the DNR: Explore a table filled with educational materials and items to learn more about nature and conservation.

Activities for All Ages

The whole family will find something to enjoy at MARTINFest:

• Children’s Activities: While the Farnsworth Public Library will offer a storybook walk and crafts, additional children’s activities will be available at other booths, ensuring fun and engagement throughout the event.
• Live Animal Presentations:
  • Raptor Education Group, Inc. (12 PM – 3 PM): Marvel at birds of prey up close.
  • Archie’s Angels Reptile Education (10 AM – 4 PM): Explore the world of reptiles through hands-on presentations.

Food and Recreation

Food and refreshments will be available for purchase, courtesy of the Oconto Park & Recreation Department. Visitors are encouraged to take advantage of the park’s amenities, including a playground, beach, and scenic pavilions.

Voices of the Community

Samantha Routheau, President of the Oconto Area Chamber of Commerce, shared her excitement:
“MartinFest is a true celebration of what makes Oconto unique—a vibrant community that treasures its natural surroundings. This event offers something for everyone, and we look forward to welcoming visitors from near and far.”

Cordula VanDenHeuvel, event organizer, added:
“This year’s MARTINFest is especially meaningful as we celebrate 15 wonderful years. Thanks to the dedication of our volunteers and community, this event has grown into a cherished tradition. We’re excited to bring together so many engaging activities and exhibits to highlight Oconto’s incredible biodiversity.”

Whether you’re a seasoned birdwatcher, a nature enthusiast, or simply looking for a fun day out, the 15th Annual MARTINFest is an event you won’t want to miss. Mark your calendars and join us on June 28, 2025, for a day of discovery, education, and celebration!

Oconto, WI – History comes alive this February as the Oconto County Historical Society invites the community to a captivating evening honoring the bravery and sacrifice of local soldiers. The Speaker Series event, “The Red Arrow Division at Buna,” will delve into one of the most challenging and pivotal battles of World War II.

Join us on Thursday, February 6th, at 6:30 PM, at the Beyer Home & Carriage Museum, 915 Park Avenue, Oconto, for an unforgettable journey through history. Captain Florian L. Waitl, Command Historian of the Wisconsin National Guard, will provide a richly detailed presentation recounting the heroism of Oconto’s Company C, 127th Infantry, 32nd “Red Arrow” Infantry Division during the bloody Battle of Buna in New Guinea in 1942-43.

This engaging presentation will take you back in time through an immersive combination of photographs, aerial imagery, modern drone footage, virtual terrain maps, and firsthand soldier accounts. Captain Waitl will also share insights from members of today’s Wisconsin National Guard who visited Buna in September 2024, providing a unique connection between past and present.

A Tribute to Local Heroes

The Battle of Buna was one of the most grueling campaigns of World War II, and its impact resonates deeply in our community. Seven soldiers from Oconto and Marinette Counties made the ultimate sacrifice in this campaign. This event offers a poignant opportunity to reflect on their courage and the enduring spirit of those who served.

Event Details:

• Date: Thursday, February 6, 2025
• Time: 6:30 PM
• Location: Beyer Home & Carriage Museum, 915 Park Avenue, Oconto
• Cost: Free and open to the public
• Extras: Light refreshments will be served

Don’t miss this chance to connect with history, honor our local heroes, and gain a deeper understanding of the sacrifices made to preserve our freedoms. Whether you’re a history enthusiast or simply interested in learning more about the contributions of our community’s servicemen, this event promises to be a meaningful experience.

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About the Oconto County Historical Society:
The Oconto County Historical Society is dedicated to preserving and celebrating the rich history of Oconto County. Through exhibits, educational programs, and community events, we strive to keep our local history alive for future generations.

The Oconto Area Chamber of Commerce is excited to highlight the exciting renovations and service expansions at River City Diner and Smokehouse, a beloved local eatery. Owner Marti Johnson has been spearheading efforts to modernize and enhance the diner while maintaining its welcoming, community-focused atmosphere.

Bright and Bold Updates

The first thing customers will notice is the transformation of the seating area. The newly updated bright red seats add a vibrant and refreshed look to the diner, a change that has been happening gradually to minimize disruptions. “The new seating gives the space a whole new energy,” said Marti Johnson. “We’re thrilled with how it’s coming together and can’t wait for everyone to see the final result.”

Further updates are on the horizon. New ceiling fans, set to be installed in 2025, will add both style and functionality to the diner. Plans are also underway to modernize the counter eating spaces with new coverings, creating an inviting first impression for diners as they walk in.

“We’re also excited about introducing digital display boards for specials and announcements,” Johnson added. “It’s another step in creating a more modern and engaging experience for our guests.”

Expanding Services to Meet Community Needs

In addition to the physical upgrades, River City Diner and Smokehouse has launched delivery services, beginning January 1. Currently available from 4–7 p.m., the service is already gaining popularity. The team plans to expand delivery hours to accommodate daytime orders, especially for local businesses.

To complement the BBQ and smokehouse theme, River City Diner and Smokehouse is also introducing an expanded drink menu. This new offering will feature a variety of beverages crafted to pair perfectly with their signature dishes, creating an even more enjoyable dining experience for guests.

“We’ve always prioritized convenience and connection with our community,” Johnson explained. “Delivery is just the beginning, and we’re exploring online ordering as well, which we hope to roll out in 2025. The addition of a tailored drink menu brings a new dimension to what we offer our customers.”

Chamber’s Perspective

Samantha Routheau, President of the Oconto Area Chamber of Commerce, expressed her excitement about the changes. “River City Diner and Smokehouse is a cornerstone of our community,” said Routheau. “These renovations and new services show how committed they are to evolving and meeting the needs of their customers. It’s businesses like this that make Oconto a great place to live and work.”

A Bright Future Ahead

With ongoing renovations and ambitious plans for the future, River City Diner and Smokehouse is positioning itself as a modern, community-oriented hub. Be sure to stop by, check out the new look, and enjoy a meal, whether dining in or taking advantage of the new delivery service.

For updates and announcements, follow River City Diner and Smokehouse on social media or visit their website. The team is excited to share more changes as they unfold.

“We’re always looking for ways to improve and give back to our community,” said Johnson. “This is just the beginning.”

Stay tuned for more updates and see firsthand how River City Diner and Smokehouse is redefining the dining experience in Oconto!

Margie Daul Celebrates 30 Years with State Farm Insurance

The Oconto Area Chamber of Commerce is proud to recognize Margie Daul, a dedicated and accomplished State Farm Insurance agent, as she celebrates her 30th anniversary in the industry. Margie’s commitment to providing exceptional service and building lasting relationships has made her a cornerstone of the Oconto business community.

Margie’s journey began three decades ago when she opened her State Farm agency in Oconto, determined to make a difference in the lives of her clients. Over the years, her office has become synonymous with reliability and care, helping countless families and businesses navigate their insurance needs with confidence.

Reflecting on her milestone, Margie shared, “It’s hard to believe it’s been 30 years. This community has been so supportive, and I’m truly grateful for the trust my clients have placed in me. Being able to help people protect what matters most to them has been incredibly rewarding. I’m excited to continue serving Oconto for many years to come.”

Margie’s dedication extends beyond her agency walls. She has been an active participant in community events, supporting local causes and initiatives that enhance the quality of life in Oconto.

Samantha Routheau, President of the Oconto Area Chamber of Commerce, praised Margie’s contributions: “Margie is not only a fantastic insurance agent but also a vital part of our community. Her support for local businesses and her passion for helping others have made a lasting impact. On behalf of the Chamber, we congratulate her on this incredible achievement and thank her for her years of service.”

The Oconto Area Chamber of Commerce is honored to highlight Margie Daul’s remarkable career and her continued dedication to the Oconto community. Here’s to many more years of success!

Santa Claus is Coming to The Shop on Main for a Day of Holiday Fun!

Oconto, WI – The holiday season is here, and The Shop on Main and the Oconto Area Chamber of Commerce invites families to join the festive fun at a special Santa’s Visit event! On Saturday, December 21, 2024, the community is welcome to gather for a day filled with holiday magic, creativity, and cheer.

From the moment you arrive, you’ll be immersed in the spirit of the season. One of Santa’s jolly helpers will greet you with a special number, ensuring everyone gets their turn to meet the one and only Santa Claus. Whether it’s sharing your holiday wishes or snapping a cherished keepsake photo, this is a moment you won’t want to miss!

But the fun doesn’t stop there! In partnership with the Oconto Area Chamber of Commerce, families can enjoy a hands-on holiday experience with free make-and-take crafts at the Chamber’s festive craft station. Children and parents alike will delight in creating their own holiday masterpieces to take home and treasure.

Special Giveaway: As an extra treat, every child will receive a FREE LED Christmas Wand, perfect for lighting up the season. Supplies are limited, so come early to grab this magical gift!

“This event is all about spreading joy and creating lasting memories for families in our community,” said Samantha Routheau, Oconto Chamber President. “From meeting Santa to the excitement of crafting and giveaways, it’s a perfect way to celebrate the season together.”

Make sure to mark your calendars and bring your holiday cheer for a day of laughter, creativity, and Christmas magic. We can’t wait to see you there!

Event Details:

• Date: Saturday, December 21, 2024
• Time: 10AM-3PM
• Location: The Shop on Main, 821 Main Street, Oconto

For more information, please contact ocontoareachamberofcommerce@gmail.com or 920-604-0074.

Celebrate the holidays with us and make this season merry and bright!