A new shopping experience is spreading its wings in downtown Oconto, 1102 Main Street, as Blackbird Boutique is officially opening its doors on March 14, 2025! Owned by Amanda Derry, this charming boutique is more than just a place to shop—it’s a labor of love, community, and giving back.
A Dream Turned Reality
Amanda’s journey to boutique ownership began nearly a decade ago when Lisa, the former boutique owner, opened the shop. “When Lisa told me she was opening this store, I instantly told her to let me know if she ever needed help. I loved every moment of it—the people, the products, the conversations. It was never a ‘job’ to me, and it became a dream to one day own my own,” Amanda shares. “I just never thought it would be so soon!”
That dream has now come to life as Blackbird Boutique, a name rich in personal meaning. “My mom passed away from cancer on Mother’s Day in 2012. She loved sitting outside watching the birds, especially the crows, which she called ‘her boys.’ Since she can’t physically be here to support me, she’s here in my name and my product. My logo also features four birds, representing my four children, who have always been my biggest supporters.”
Unique Finds With a Purpose
Blackbird Boutique offers a thoughtfully curated mix of modern clothing, accessories, and unique gift items, many of which support charitable causes. “I’m keeping some of Lisa’s original styles while adding new items, including fun socks that support nonprofits like St. Jude’s, clean water initiatives, and children’s literacy programs,” Amanda explains. “Some of the coffee mugs also support cancer research, which is something close to my heart.”
Amanda is also committed to listening to her customers. “My daughter is quick to tell me what’s in style and what’s not,” she laughs. “I’ll also be taking customer feedback on new items they’d like to see in the store.”
A Boutique With Heart
The boutique’s mission extends beyond fashion—it’s about creating a joyful and welcoming space. “When I see people happy or excited, I get happy and excited for them, no matter how big or small the reason,” Amanda says.
Her long-term vision includes online ordering and curated gift baskets for special occasions. “I want to offer different pricing options for unique gifts, so there’s something for everyone.”
Chamber Support & Community Excitement
The Oconto Area Chamber of Commerce is thrilled to welcome Blackbird Boutique to the local business community. Chamber President Samantha Routheau shared her enthusiasm:
“Oconto is lucky to have passionate entrepreneurs like Amanda, who bring fresh energy to our downtown. Blackbird Boutique isn’t just another store—it’s a reflection of her heart, her journey, and her desire to give back. We encourage everyone to stop by and experience it for themselves!”
Visit Blackbird Boutique
Stop by and explore this new shopping gem starting March 14, 2025, where every purchase tells a story and supports a greater cause. Whether you’re looking for stylish apparel, a meaningful gift, or just a warm and welcoming place to browse, Blackbird Boutique is ready to welcome you with open arms.